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An inspiring new chapter of recreational and cultural innovation for a mountain with 53 years of deep-rooted heritage.

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We believe life is measured in moments. Powder's mission is to connect people to the mountain, the moment, and each other.

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NEWS

What the World is Saying About Powder

SKI Magazine

March 10, 2026

A New Lift Will Unlock 1,000 Acres of Steep Expert Terrain at This Utah Resort

Powder Mountain’s new expansion will bring a chairlift to the steep "DMI" terrain pod while adding a new base lodge and other amenities.

Vogue

October 23, 2025

Welcome to Powder Mountain, Utah’s Skiable New Answer to Storm King

Building on the area’s rich history of land art, a new museum concept on Utah’s Power Mountain marries sport, art, and an almost unbearably beautiful setting.

Time Magazine

March 13, 2025

The World’s Greatest Places of 2025

With one of the country’s largest resorts under his purview—featuring 8,000 skiable acres—all talk at the time was how the innovative billionaire might disrupt the winter sports industry. It turns out he’s mainly interested in amplifying what was already there.

Wall Street Journal

March 5, 2025

Can Private Skiing Lure Wealthy Home Buyers to the Top of a Remote Mountain?

Powder Mountain was a ‘classic failed development’ when Reed Hastings took over. Now, the Netflix co-founder thinks he can revitalize one of America’s biggest ski areas.

The New York Times

August 16, 2024

Was That a James Turrell I Just Skied By?

Why yes it was, courtesy of the Netflix co-founder Reed Hastings, who is underwriting a big outdoor art program at the ski resort he bought.

The New York Times

March 29, 2024

Can Reed Hastings Disrupt Skiing?

The Netflix co-founder bought Powder Mountain, in Utah, and is turning half of it into a private club for wealthy homeowners who pay a hefty annual fee. Will the public-private model fly?