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NEWS

What the World is Saying About Powder

Time Magazine

March 13, 2025

The World’s Greatest Places of 2025

With one of the country’s largest resorts under his purview—featuring 8,000 skiable acres—all talk at the time was how the innovative billionaire might disrupt the winter sports industry. It turns out he’s mainly interested in amplifying what was already there.

Wall Street Journal

March 5, 2025

Can Private Skiing Lure Wealthy Home Buyers to the Top of a Remote Mountain?

Powder Mountain was a ‘classic failed development’ when Reed Hastings took over. Now, the Netflix co-founder thinks he can revitalize one of America’s biggest ski areas.

The Guardian

November 9, 2024

‘A tremendous opportunity’: Utah’s unique skiable outdoor art museum

Powder Mountain is to house an ambitious outdoor artwork collection, a land art institution in an unusual location

Ski Magazine

October 31, 2024

Why One Resort is Debuting Skiable Art This Season

Utah's Powder Mountain looks to evolve the skiing experience, changing the way the slopes look, feel, and sound.

The New York Times

August 16, 2024

Was That a James Turrell I Just Skied By?

Why yes it was, courtesy of the Netflix co-founder Reed Hastings, who is underwriting a big outdoor art program at the ski resort he bought.

The New York Times

March 29, 2024

Can Reed Hastings Disrupt Skiing?

The Netflix co-founder bought Powder Mountain, in Utah, and is turning half of it into a private club for wealthy homeowners who pay a hefty annual fee. Will the public-private model fly?